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#DUCOMM231 Branding
Episode 1 - House of Marketing
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Our first podcast episode deals with an advertising campaign initiated by the discounter grocery chain Lidl. It is called "#LidlSurprises" and started in 2014 in the UK. Lidl tries to change the public attitude about their grocery chain by highlighting the quality of their products. They used several interesting approaches in convincing the customers. Listen to our episode to find out all about Lidl's campaign "#LidlSurprises". Enjoy!
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